About Joy Luedtke
Founder and CEO
Email: joy@firstwave.group
Phone: +1 (714) 587-2552
Joy co-founded an accounting firm in 2008 using a fully online format, the first of its kind in Boise.
This virtual accounting model leveraged the best in technology and software, maximizing time for servicing many clients, including construction and asset management. Joy launched a property management company in 2013 with offices in Boise and Ketchum, Idaho, as service demand grew.
With an internal pull toward development in affordable housing, Joy separated from her accounting firm in 2019 and started several development and mobile transport companies to begin crafting a suite of companies that complement her property management firm.
Much of Joy’s expertise lies in manufactured home communities. As a property manager, Joy saw that most manufactured homes were “aging out” of the market. With an aging housing infrastructure and the burdens that come with that, Joy began extensively researching housing options for her tenants, only to find that solutions for this income bracket were missing.
With a keen understanding of the high profitability for investors in these communities, coupled with the needs of the residents for better housing options, she began to consider financial opportunities that would provide real solutions to our communities through the development of modular units.
Joy’s mission is to build leaders and create opportunities. Her mission has empowered staff to buy their first homes and even begin their investment portfolios. Her passion for entrepreneurship led her to a board position within Entrepreneur Organization Idaho, where she coaches budding entrepreneurs.
Joy is proud to present this project as a solution that uses innovative design and sustainable resources for the missing middle.